Straight from the people who run them. One practitioner and one brief every month. Ship six and earn the DXAI certificate.
No lecture series, no quiz at the end. Every month you make something real with the tools and methods a leading design team uses today. The making is the curriculum.
Juniors building a portfolio that proves they can work with AI. Seniors who want a system instead of a pile of tricks. Leads who need to set the standard for their team.
The monthly brief with its resources and challenges, a thread to post work and get it reviewed, and a library of guides for when you get stuck. Every past brief stays in the archive, so you can pick up any of them.
Every month covers one workflow that leading design teams already run, shared by someone who runs it. This is the ground we cover.
Teams feed interview transcripts, support tickets and survey answers to a model, then cluster themes with the source quotes attached. Researchers spend their time judging insights instead of tagging sticky notes.
Designers skip the clickable mockup and build prototypes in code with AI coding tools. Real data, real states, real latency. Usability tests run on the thing itself, the same week.
Agents audit components for drift, draft documentation, check contrast and keep tokens in sync between Figma and code. The system team reviews changes instead of writing them.
When the product itself runs on AI, designers work with uncertainty: confidence, errors, handoff to a human, and when the model should stay quiet. Prompts and evals become part of the spec.
Content designers write the voice rules once, then generate, check and localise microcopy against them. Every string gets reviewed. Nobody writes forty button labels by hand.
Handoff specs, critique notes, release notes, request triage. Design ops teams hand the repeatable parts to agents so designers spend the week designing.
Brand and visual designers use image and video models to explore widely early, then art direct the strongest routes. The skill moves from making each option to choosing well.
Designers who can build test demand themselves. A landing page, a checkout, a database, a first user. The gap between an idea and evidence shrinks to a weekend.
+ whatever the best teams start doing next.
The topics follow the guests, and the guests follow the field.
Each month a practitioner from a top design team shares how their team uses AI. We turn it into one brief, with resources and challenges, for the whole community. Just one a month, so there's time to go deep. It's all async: no live calls, no fixed times, you work when it suits you.
A practitioner from a top design team shares how their team really uses AI: the tools, the prompts, what broke, what stuck.
A brief is a real design challenge you make and submit. Each month's brief is built on the guest's workflow, with resources and smaller challenges that build up to it. You have the month to make it, with the community to get you unstuck.
Post what you made before the month ends. Review what others made. Every accepted submission earns 10 credits toward your certificate.
The DXAI certificate proves you made the work, not that you watched it. Collect 60 credits and it's yours.
has successfully completed the requirements of the DXAI program in applied AI for design.
VerifiedDXAI · 60 / 60 creditsDXAI is a continuous program, so you can join in any month. Pick up the current brief, and your credits start with your first submission.
No. AI moves too fast for a fixed course that's out of date by the time you finish it. DXAI is a continuous program and a community you keep using. Every month brings a new workflow from a team that runs it, and you learn it by making something with it.
Any month. There's no start date and no cohort to wait for. Join, pick up the current brief, and your credits count from your first submission. Past briefs stay in the archive if you want to catch up.
No. Some briefs use AI coding tools, and you'll learn what you need inside DXAI. Plenty of briefs need no code at all.
Practitioners from design teams known for their work with AI: heads of design, design leads, design systems and research leads. They share how their team actually works, and we turn that into the month's brief and resources.
Every accepted submission earns 10 credits. Reach 60 and you get the DXAI certificate. That's six shipped briefs, at whatever pace suits you.
Yes. The field moves quickly, so each certificate is dated. Keep shipping and you can earn a new one every six months, showing you're current, not just certified once.
Nothing breaks. The next brief arrives on schedule, your credits stay where they are, and you pick up whenever you're ready.
Whatever the guest's team uses, which usually means an AI coding tool like Claude Code or Codex, plus the design and research tools you already know. Entry tiers are usually enough and aren't included in the price.
No. Everything is async. The brief, the resources and the community are there whenever you are, so it fits around a full time job and any time zone.
As much as you want to give it. There's one brief a month, and most fit into a few focused evenings.
Yes, entirely. Everything you make is yours to keep and put in your portfolio.
Alen Faljic and Tom Prior, the founder and program director of d.MBA, the business school for designers. We've spent years teaching designers new skills by making them do the thing. DXAI is that method, pointed at AI.